by Alex Mouravskiy | Oct 9, 2018 | B2C, Blog, Content Marketing, Data & Analytics
Customer data is one of the many important drivers in the content marketing world. Demographic information such as age, gender, and location helps inform messaging and content, ensuring things like blog articles, videos, and even logos stay relevant to your target...
by Lauren Fairbanks | Sep 18, 2018 | B2B, Blog, Content Marketing, Data & Analytics, Optimization
After a long while cracking away at a content marketing campaign, it’s inevitable to wonder a few things. Things like “Where are my weakest channels?” or “What can I do to increase conversions?” or “How can I improve content engagement?” The easiest way to answer...
by Alex Mouravskiy | Aug 24, 2018 | B2B, B2C, Blog, Data & Analytics
If you’re not doing market research before implementing a content marketing strategy, you’re doing it wrong. Why? Because market research is the process of gathering information about consumers’ needs and preferences, it is an absolutely vital part...
by Alex Mouravskiy | Jun 8, 2018 | B2B, B2C, Blog, Content Marketing, Data & Analytics, Design, infographics
Healthcare organizations need content marketing, too. Fluctuating laws, stringent regulations, and extensive legal reviews that scrutinize how companies get their messages across can make things difficult, but that hasn’t stopped healthcare businesses from trying. Up...
by Alex Mouravskiy | Feb 22, 2018 | B2B, B2C, Blog, Content Marketing, Data & Analytics
Creative content marketing and data and strategy sound like diametrically opposed ideas. Content creators are, well, creators: journalists, influencers, writers, video editors, visual artists, you name it—not analysts, statistics experts or mathematicians. But the two...
by Alex Mouravskiy | Feb 16, 2018 | Blog, Data & Analytics, SEO
How is your content marketing paying off? Not sure? Luckily, some content marketing analytics can clue you in to how effective your content really is. And there’s a plethora of tools, free or otherwise, out there to help you figure out if your traffic is converting to...
