by Alex Mouravskiy | Jul 31, 2018 | B2B, Blog, Content, Content Marketing
One of the more comprehensive content types you could write as a content marketer is the white paper. Separate from blog articles or ebooks, white papers or technical white papers explain a subject in-depth, promote a methodology, technique, or best practice to...
by Lauren Fairbanks | Jul 28, 2018 | B2B, Blog, Content, Content Marketing
Content marketing has rapidly become a necessity for every major (and even small or mid-size) company. The benefits to having a content marketing strategy are manifold: It builds trust with customers and grows your brand’s reputation. It heavily helps with conversions...
by Alex Mouravskiy | Jul 10, 2018 | Blog, Content
What makes branded content different from regular old content marketing? There’s a lot of disagreement online about branded content in general, but the consensus is that branded content acts as an unconventional experience for the viewer rather than traditional...
by Alex Mouravskiy | May 30, 2018 | Blog, Content, infographics
Time sure flies, doesn’t it? With May in the bag, we’re almost halfway through 2018. And honestly, thank goodness. The seemingly endless era of puffy coats, slushy sidewalks, and spending fifteen minutes lacing and unlacing thick boots is finally,...
by Lauren Fairbanks | May 25, 2018 | Blog, Content, Content Marketing
For most people, content development is this seemingly amorphous process that happens organically and spontaneously. Because you can’t put parameters on the creative process. Or can you? Even creative processes and brainstorming can benefit from a formalized and...
by Lauren Fairbanks | May 17, 2018 | B2B, Blog, Content, Content Marketing
What is a case study? In some ways you can think of them as a detailed testimonial—a story about a client with a problem that you helped solve. The “case study” is your sharing that story, so others can see how you tackled a specific problem and the results you...
