by Lauren Fairbanks | May 17, 2018 | B2B, Blog, Content, Content Marketing
What is a case study? In some ways you can think of them as a detailed testimonial—a story about a client with a problem that you helped solve. The “case study” is your sharing that story, so others can see how you tackled a specific problem and the results you...
by Alex Mouravskiy | Apr 30, 2018 | Blog, Content, Content Marketing, Mobile Content
As of February of last year, mobile devices accounted for nearly half of all website views worldwide. Teenagers check their phones 150 times per day. Consumers in the U.S. spend up to five hours on their phone per day. With all that in mind, it makes sense to pump up...
by Lauren Fairbanks | Apr 1, 2018 | Blog, Content, Content Marketing, Email, Optimization
Content promotion can be difficult. It takes a lot to stand out from the crowd, or even to just gain the confidence to promote oneself. Or maybe your recent analytics revealed that you’re in a rut and you need a few ideas to get back on top. Have no fear—these...
by Alex Mouravskiy | Mar 30, 2018 | B2B, Blog, Content, Content Marketing, Social Media
Oh my gosh. It’s already April? How is this year going by so quickly? Well, maybe that’s a good thing. Tax season is just about to wrap up, which is definitely a good thing, and the weather is about to get a lot warmer. It’s also the end of the first quarter, which is...
by Alex Mouravskiy | Mar 16, 2018 | B2B, B2C, Blog, Blogging, Content, Content Marketing
We’re approximately 75 days into 2018, with about 290 days left to go. That means the first quarter is just about over. Maybe it’s time to keep abreast of your content plan and recalibrate where necessary? Here are four ways you can adjust your content plan for the...
by Alex Mouravskiy | Mar 14, 2018 | B2B, B2C, Blog, Blogging, Content Marketing, Optimization
Hey, it’s the middle of March already. Is it just me or is this year speeding by way too fast? Or maybe not fast enough, depending on who you’re asking. Whatever your feelings, it’s springtime. Yeah, snow may still stick to the sidewalk, but that calendar doesn’t lie:...
