by Alex Mouravskiy | Feb 24, 2012 | Blog, Content Marketing, Uncategorized, Writing
So recently Marketing Sherpa had this chart up as their chart of the week. Number 1 is no surprise. Link building is like outbound call marketing, only slower and more repetitive. The second two are a bit of a puzzler, though. Why is it that people find content...
by Lauren Fairbanks | Jan 16, 2012 | Blog, Content Marketing, Uncategorized
In the days of direct mail and cold calling, sales people had the upper hand. They controlled the buying cycle and they knew just what to say to lead a cold prospect through the education of a product or service and turn them into a paying customer. But that was...
by Alex Mouravskiy | Jan 5, 2012 | Blog, Content Marketing, Mobile Content, Uncategorized, Web Analytics, Writing
So we talked a little bit about the personal issues that block good content on a steady basis, and to follow up on that we’ll talk a little about how organizations and organizational structures can act to thwart a successful inbound content campaign. Processed Meat...
by Alex Mouravskiy | Dec 16, 2011 | Blog, Content Marketing, Uncategorized, Writing
I’m sure by now anyone who’s read the blog knows that I tend to take a while to get to the point when talking about content marketing. I think most of us, when writing for ourselves free from the constraints of editors and clients, tend to go on and on....
by Alex Mouravskiy | Dec 3, 2011 | Blog, Content Marketing, Uncategorized, Writing
Sometimes, even great writers just can’t quite bring it together enough to bang out 600 words. So for tonight, a quickie link for everyone to read and contemplate, and tomorrow there will be a test. George Orwell: Politics and the English...
by Alex Mouravskiy | Nov 5, 2011 | Blog, Content Marketing, Uncategorized, Writing
Those who can, spell. Those who can’t, correct grammar. I tend to fall firmly in that second column. After all, spell check can make sure my typos are gone, but it’s not going to tell me if I’ve used the word “whom” incorrectly. Which is...
