by Alex Mouravskiy | Mar 10, 2021 | B2B, Blog, Content Marketing, Subject Matter Experts, Thought Leadership
B2B marketing can be a tough nut to crack for manufacturers. Depending on your industry and market, there are many different strategies that can help increase your leads and reach your business objectives. There are also a few catch-all tactics that will always...
by Lauren Fairbanks | Feb 8, 2021 | B2B, Blog, Content Marketing, Optimization, Tools
B 2B companies have always had a mountain to climb when it comes to content development. What they create needs to be valuable, engaging, and entertaining. But most importantly: It needs to drive continuous results. SEMRush’s annual survey finds that content...
by Alex Mouravskiy | Dec 21, 2020 | B2B, Blog, Blogging, Company news, Content, Content Marketing, Content Strategy
Capping off our tenth anniversary, Digital.com has named S&G one of the best content marketing agencies of 2020. The Digital.com platform is a trusted resource for business owners trying to make the right decisions about what tools and services to use. For this...
by Alex Mouravskiy | Nov 16, 2020 | Amplification, B2B, Blog, Blogging, Content, Content Curation, Content Distribution, Content Marketing, Content Strategy, Facebook, Instagram, Mobile Content, Social Media, Thought Leadership
S ome industries have suffered more than others in the face of COVID-19. Reports have revealed that beyond consumer-facing sectors, such as hospitality and aviation, B2B companies related to textiles, machinery, energy, appliances, and fabricated metal products are...
by Lauren Fairbanks | Nov 13, 2020 | Amplification, B2B, Blog, Blogging, Content, Content Curation, Content Distribution, Content Marketing, Content Strategy, Facebook, Instagram, Mobile Content, Social Media, Thought Leadership
W ith the B2B space being increasingly competitive, many companies are now leveraging content marketing to rise above the noise. However, one benchmark report revealed that over 60% of B2B organizations’ content marketing efforts are still in its early stages, with...
by Lauren Fairbanks | Nov 4, 2020 | Amplification, B2B, Blog, Content Marketing, Content Strategy, Facebook, Instagram, Mobile Content, Social Media, Thought Leadership
Throughout history, generational shifts have impacted how companies sell, advertise, and conduct business. For example, Baby Boomers led B2B sales reps to conduct cold calls and in-person visits, while Gen X-ers introduced the practice of companies emailing prospects....
