by Alex Mouravskiy | Mar 16, 2018 | B2B, B2C, Blog, Blogging, Content, Content Marketing
We’re approximately 75 days into 2018, with about 290 days left to go. That means the first quarter is just about over. Maybe it’s time to keep abreast of your content plan and recalibrate where necessary? Here are four ways you can adjust your content plan for the...
by Alex Mouravskiy | Mar 14, 2018 | B2B, B2C, Blog, Blogging, Content Marketing, Optimization
Hey, it’s the middle of March already. Is it just me or is this year speeding by way too fast? Or maybe not fast enough, depending on who you’re asking. Whatever your feelings, it’s springtime. Yeah, snow may still stick to the sidewalk, but that calendar doesn’t lie:...
by Lauren Fairbanks | Mar 5, 2018 | B2B, B2C, Blog, Email
Content is just a part of content marketing. There’s also the whole marketing part. If you have rock solid content but no way to get it in front of people, perhaps you should have a marketing content plan alongside your content marketing strategy. Here are a few ways...
by Alex Mouravskiy | Feb 28, 2018 | B2B, B2C, Blog, Content Marketing
Alright, you got a business. You got a product and/or service. You even got a message you want to tell people. What’s the best way to get that message out there? How do you get it out to those who need to hear it? What are your objectives? Your brand identity? Simply...
by Lauren Fairbanks | Feb 23, 2018 | B2B, B2C, Blog, Content Marketing
Content marketing is a many-headed beast. In other words, it’s tricky! Ideally, it’s supposed to promote a brand and drive better business results in a subtle way using digital marketing assets. Y’know, like branded content. But there’s a lot to content...
by Alex Mouravskiy | Feb 22, 2018 | B2B, B2C, Blog, Content Marketing, Data & Analytics
Creative content marketing and data and strategy sound like diametrically opposed ideas. Content creators are, well, creators: journalists, influencers, writers, video editors, visual artists, you name it—not analysts, statistics experts or mathematicians. But the two...
