by Alex Mouravskiy | Aug 23, 2018 | B2B, Blog, Content Marketing
What do you think of when you hear “b2b marketing”? Probably nothing too sexy. B2C marketing has it easy. You can easily find funny, clever, and creative ways to show off a household product or a pair of headphones that will capture your audience’s attention. But B2B...
by Alex Mouravskiy | Aug 19, 2018 | B2B, Blog, Content Marketing
To get their client’s message out, content marketers have a lot of options available. For a constant rat-tat-tat volley of content that ensures you’re at the top of Google rankings, there’s the branded blog, updated daily or weekly to stay in the minds of...
by Alex Mouravskiy | Aug 1, 2018 | B2B, Blog, Content Marketing
Pretty much everyone’s got a content marketing plan these days. But according to the Content Marketing Institute only 34 percent of businesses say their strategy is very effective at achieving its current goals. Maybe you’re just starting out with your current content...
by Alex Mouravskiy | Jul 31, 2018 | B2B, Blog, Content, Content Marketing
One of the more comprehensive content types you could write as a content marketer is the white paper. Separate from blog articles or ebooks, white papers or technical white papers explain a subject in-depth, promote a methodology, technique, or best practice to...
by Lauren Fairbanks | Jul 28, 2018 | B2B, Blog, Content, Content Marketing
Content marketing has rapidly become a necessity for every major (and even small or mid-size) company. The benefits to having a content marketing strategy are manifold: It builds trust with customers and grows your brand’s reputation. It heavily helps with conversions...
by Alex Mouravskiy | Jul 5, 2018 | B2B, Blog, Content Marketing, Mobile Content
B2B content marketing has seen its share of trends over the years, but recently many B2B brands (even those in complex industries like manufacturing, chemicals, and healthcare) have dipped their toes into content markting tactics already well adopted by B2C companies....
