by Alex Mouravskiy | Sep 24, 2018 | B2B, Blog, Content, Content Marketing
American’s tech sector is booming along with the rest of the economy. And most of them, primarily B2B and IT tech companies, are using sophisticated content marketing strategies to drive that market share, according to the Content Marketing Institute. Technology and...
by Lauren Fairbanks | Sep 18, 2018 | B2B, Blog, Content Marketing, Data & Analytics, Optimization
After a long while cracking away at a content marketing campaign, it’s inevitable to wonder a few things. Things like “Where are my weakest channels?” or “What can I do to increase conversions?” or “How can I improve content engagement?” The easiest way to answer...
by Lauren Fairbanks | Sep 14, 2018 | B2B, Blog, Content Marketing
Most B2B enterprises can’t afford to ignore the importance of content marketing. Yet chemical manufacturing companies seem to be lagging when it comes to reaching out to customers with stimulating content. For example, according to a 2016 study from audience research...
by Alex Mouravskiy | Sep 4, 2018 | B2B, Blog
We’ve all heard how important backlinks are in the neverending (and always evolving) game of search engine optimization. They build credibility, increase your reputation, and Google determines how trustworthy a site is by the number of links back to them, so,...
by Lauren Fairbanks | Aug 28, 2018 | B2B, Blog, Content Marketing
There’s a reason why so many B2B companies use white papers as one of their most tried-and-true ways of connecting with customers and clients. For one thing, they’re really good for lead gen. 76 percent of B2B buyers are more likely to share their name and email...
by Alex Mouravskiy | Aug 24, 2018 | B2B, B2C, Blog, Data & Analytics
If you’re not doing market research before implementing a content marketing strategy, you’re doing it wrong. Why? Because market research is the process of gathering information about consumers’ needs and preferences, it is an absolutely vital part...
