by Lauren Fairbanks | Feb 12, 2019 | B2B, Blog, Content
According to Demand Gen’s B2B Buyer Content Preferences Survey for 2018 (and one of our favorite sources of information at the moment), case studies are still considered a valuable content type. Not by some small contingent, either—79 percent of respondents say they...
by Lauren Fairbanks | Jan 21, 2019 | Amplification, B2B, B2C, Blog, Content Distribution, Facebook, Social Media
Viral marketing was a big deal in the late-90s and early-2000s. Before Facebook and iPhones—in the days of the primordial Internet—people visited websites by typing in URLs they memorized. They shared proto-memes and weird videos using email, forums, or AOL Instant...
by Alex Mouravskiy | Jan 16, 2019 | Amplification, B2B, Blog, Content, Data & Analytics, Facebook, Optimization, Social Media, Tools
Despite a slew of privacy-related controversies last year, Facebook is still the top social media channel for most of the world. As of late last year, Facebook still has over 2 billion active users per month. That’s a huge potential audience, which is why many...
by Alex Mouravskiy | Jan 8, 2019 | B2B, Blog, Content, Content Marketing, Email, Optimization, Social Media
It’s a whole new year – time for a fresh start. That usually means first evaluating the past year. What is there in the last several months you can learn from that will better optimize your content marketing strategy for this year? Where do you start? How about...
by Alex Mouravskiy | Dec 22, 2018 | B2B, Blog, Content, Content Marketing, Mobile Content, Video
Make video marketing part of your New Year’s resolutions. It’s not too early to think of that yet, right? You’re probably gearing up for a swanky holiday party. Or waiting for a plane or train (or automobile) to take off. Maybe dusting off that old Die Hard DVD? We...
by Alex Mouravskiy | Dec 21, 2018 | B2B, Blog, Content Marketing, Mobile Content
The holidays are here and 2018 is almost—finally (finally!)—gone. Thank goodness. This year has lasted roughly 84 years, by our count—by everyone’s—so we’re excited to start 2019 already. Besides resolutions and shuffling around for gift receipts, the new year is sure...
