by Alex Mouravskiy | Mar 11, 2021 | B2B, B2C, Blog, Subject Matter Experts, Thought Leadership
COVID-19 isn’t the only pandemic that’s created chaos for healthcare and biotechnology organizations in America. The industry is also plagued by mistrust. According to a 2018 article in The New York Times, only 33 percent of Americans have great confidence in the...
by Alex Mouravskiy | Mar 10, 2021 | B2B, Blog, Content Marketing, Subject Matter Experts, Thought Leadership
B2B marketing can be a tough nut to crack for manufacturers. Depending on your industry and market, there are many different strategies that can help increase your leads and reach your business objectives. There are also a few catch-all tactics that will always...
by Lauren Fairbanks | Feb 12, 2021 | B2B, Blog, Content Distribution, Uncategorized
When it comes to the sharing of content, organic search isn’t enough. To get the maximum amount of traffic possible, B2B companies need to actively push their content in front of the right people via targeted content distribution. It’s a proven technique. According...
by Lauren Fairbanks | Feb 8, 2021 | B2B, Blog, Content Marketing, Optimization, Tools
B 2B companies have always had a mountain to climb when it comes to content development. What they create needs to be valuable, engaging, and entertaining. But most importantly: It needs to drive continuous results. SEMRush’s annual survey finds that content...
by Alex Mouravskiy | Dec 21, 2020 | B2B, Blog, Blogging, Company news, Content, Content Marketing, Content Strategy
Capping off our tenth anniversary, Digital.com has named S&G one of the best content marketing agencies of 2020. The Digital.com platform is a trusted resource for business owners trying to make the right decisions about what tools and services to use. For this...
by Alex Mouravskiy | Nov 16, 2020 | Amplification, B2B, Blog, Blogging, Content, Content Curation, Content Distribution, Content Marketing, Content Strategy, Facebook, Instagram, Mobile Content, Social Media, Thought Leadership
S ome industries have suffered more than others in the face of COVID-19. Reports have revealed that beyond consumer-facing sectors, such as hospitality and aviation, B2B companies related to textiles, machinery, energy, appliances, and fabricated metal products are...
