by Alex Mouravskiy | Oct 16, 2018 | B2B, Content Marketing, Subject Matter Experts, Thought Leadership
Occasionally, it’s a good idea to take stock of your marketing tactics to see if you need a refresh. About half of B2B buyers do research while making buying decisions. Are you making that search easy to find for your potential customers? Are you leveraging all your...
by Alex Mouravskiy | Oct 9, 2018 | B2C, Blog, Content Marketing, Data & Analytics
Customer data is one of the many important drivers in the content marketing world. Demographic information such as age, gender, and location helps inform messaging and content, ensuring things like blog articles, videos, and even logos stay relevant to your target...
by Alex Mouravskiy | Sep 24, 2018 | B2B, Blog, Content, Content Marketing
American’s tech sector is booming along with the rest of the economy. And most of them, primarily B2B and IT tech companies, are using sophisticated content marketing strategies to drive that market share, according to the Content Marketing Institute. Technology and...
by Alex Mouravskiy | Sep 4, 2018 | B2B, Blog
We’ve all heard how important backlinks are in the neverending (and always evolving) game of search engine optimization. They build credibility, increase your reputation, and Google determines how trustworthy a site is by the number of links back to them, so,...
by Alex Mouravskiy | Aug 24, 2018 | B2B, B2C, Blog, Data & Analytics
If you’re not doing market research before implementing a content marketing strategy, you’re doing it wrong. Why? Because market research is the process of gathering information about consumers’ needs and preferences, it is an absolutely vital part...
