by Alex Mouravskiy | Nov 13, 2018 | B2B, B2C, Blog, Content Marketing
Hospitals, healthcare providers, and biotech companies need successful healthcare marketing strategies to consistently generate new leads. Basically, that involves capturing the attention—and contact information—of prospective B2B buyers with eye-catching, valuable...
by Alex Mouravskiy | Nov 5, 2018 | Blog, Content, Subject Matter Experts, Thought Leadership
When it comes to communication in healthcare, there are a few things content marketing can solve for hospitals, pharmaceutical companies, and biotechnology firms looking to increase lead generation, recruit talent, or simply increase brand awareness. Of course, the...
by Alex Mouravskiy | Oct 29, 2018 | B2B, Blog, Content Distribution, Content Marketing, Thought Leadership
To attract customers, supply chain and logistics companies must do more than simply ensure the smooth operations of all aspects of their service. They must embrace content marketing. Most other companies have. 88 percent of B2B marketers in North America already use...
by Alex Mouravskiy | Oct 23, 2018 | B2B, Blog, SME, Subject Matter Experts, Thought Leadership
Subject Matter Experts are a valuable resource IT and technology companies should turn to more often. After all, they’re the ones who know the field inside and out, and their expertise likely helped get your business off the ground in the first place. If you want your...
by Alex Mouravskiy | Oct 22, 2018 | B2B, B2C, Blog, Blogging
Two of the most common content marketing challenges for both B2B and B2C businesses today are: Writing blog posts that are good. Writing blog posts at a consistent pace. Why is that? Well, anyone who’s ever had to sit down and write a 600 word article from...
