by Alex Mouravskiy | Feb 18, 2019 | B2B, B2C, Blog, Content Marketing, Content Strategy
To engage customers in the digital age, brands need a content strategy. Most online businesses already have some kind of content marketing strategy. According to the Content Marketing Institute’s 2018 B2B Content Marketing Benchmarks, Budgets, and Trends survey, 72...
by Alex Mouravskiy | Jan 27, 2019 | Blog, Content Distribution, Email, Facebook, Social Media
You’ve got a cavalcade of content. Now you need to the distribution channels to get it where it needs to be. Well, how do you do that? Fret not – there’s a ton of content distribution channels and tools out there you can use to amplify your blog articles,...
by Alex Mouravskiy | Jan 16, 2019 | Amplification, B2B, Blog, Content, Data & Analytics, Facebook, Optimization, Social Media, Tools
Despite a slew of privacy-related controversies last year, Facebook is still the top social media channel for most of the world. As of late last year, Facebook still has over 2 billion active users per month. That’s a huge potential audience, which is why many...
by Alex Mouravskiy | Jan 15, 2019 | Blog, Content, Content Marketing, Data & Analytics, Optimization, Social Media, Tools, Web Analytics
Customer-centric marketing is the name of the game this year. And that involves knowing how much your customers are talking about you. It also involves paying attention to how much is being said about your competition. Who in your niche is mentioned in online...
by Alex Mouravskiy | Jan 8, 2019 | B2B, Blog, Content, Content Marketing, Email, Optimization, Social Media
It’s a whole new year – time for a fresh start. That usually means first evaluating the past year. What is there in the last several months you can learn from that will better optimize your content marketing strategy for this year? Where do you start? How about...
