by Alex Mouravskiy | Oct 1, 2011 | Blog, Content Marketing, Facebook, Social Media, Uncategorized, Writing
First, let me apologize for breaking my once a day blog updates almost immediately. Suffice it to say, last week got away from me completely. I am humbled, and apologetic, and it won’t happen again until the next time it happens. That said, I wanted to make this...
by Alex Mouravskiy | Sep 18, 2011 | Blog, News, Uncategorized, Writing
If you can’t solve a problem, throw money at it until it goes away. I don’t think that’s an actual adage, but it should be. It sounds like semi-legit advice. Unfortunately, especially in the social marketing and digital media space, it’s a...
by Alex Mouravskiy | Sep 2, 2011 | Blog, Company news, Facebook, Social Media, Uncategorized
According to Edison Research, more than half of all Americans over the age of 12 are now on Facebook. This would seem to imply that either everyone on Facebook falls perfectly into that half of the American population that rests north of the intelligence average, or...
by Alex Mouravskiy | Jul 7, 2011 | Blog, Content Marketing, Facebook, Social Media, Uncategorized
No matter how hard SEMs and other online guru’s work to finally kill the myth, it seems to remain stuck in the minds of traditional marketing departments and the budgetary choke-point of middle management: “Silly Rabbit, Social Networks are just for...
by Alex Mouravskiy | Jul 1, 2011 | Blog, Content Marketing, Social Media, Uncategorized, Writing
Mack Collier, social media guru of sorts, wrote up a quick little post about the inadequacy of the oft-repeated social media advice of “Just be awesome!” Well, social media strategy it ain’t, but unfortunately it’s something that needs to be...