by Alex Mouravskiy | Sep 13, 2012 | Blog, Uncategorized
Today, my colleague Lauren turned my attention to Scripted. It sounded like it was an interesting concept, so I went and took a look and now my day is officially ruined. Though writers have been claiming it for years, I’ve finally have to agree: Writing in...
by Alex Mouravskiy | Sep 6, 2012 | Blog, Mobile Content, Uncategorized
If I were to pick a spirit animal, my spirit animal would be Avinash Kaushik, the guru of all things analytics. Why? Because he succinctly and passionately says everything that marketers should be saying but aren’t. In fact, he has a post on his blog,...
by Alex Mouravskiy | Jul 24, 2012 | Blog, Content Marketing, Uncategorized
Everyone is doing “content marketing” right now, whether they need it or not (ok, in most cases they DO actually need it, but not ALWAYS and not always in the way they think it should be done). Or are they? There remain a core of industries that seem reluctant to...
by Alex Mouravskiy | Jul 13, 2012 | Blog, Contests, Facebook, Social Media, Uncategorized
So now that Seth Godin has broken the silence on criticism of the horrible LivingSocial/Chase SMB grant program, I feel like I can chime in. I didn’t want to earlier, since on some level I guess I was still holding out some hope that it might be useful to us or...
by Alex Mouravskiy | Jul 12, 2012 | Blog, Content Marketing, Uncategorized, Writing
There has been increasing interest in content marketing and a lot of articles popping up about writing content for “boring” subjects and industries. There are a couple of good ones on SEOMoz here and here. I bring this up because this month we’re focusing on what is...
