by Alex Mouravskiy | Apr 9, 2013 | Blog, Content, Content Marketing, Uncategorized
Ok, that’s an inflammatory headline if ever I wrote one, and it’s a little bit misleading. Because even though I think Ian Lurie is wrong, he’s still very much right. Ponder that koan for a second before I start explaining what I mean. Ok,...
by Alex Mouravskiy | Apr 3, 2013 | Blog, Uncategorized, Web Analytics
So, it’s been about a year and a half since Google rolled out real-time analytics. A year and a half where analysts, developers, marketers, and webmasters (remember those people? Whatever happened to them?) spent hours glued to their monitors watching little...
by Alex Mouravskiy | Mar 20, 2013 | Blog, Uncategorized, Web Analytics
The best marketing initiatives are doomed to fail unless you’ve got some strong data analysis going on in the background; a bad marketing campaign suffers even more without a good look at the numbers. Think about it, unless you know exactly what’s going...
by Alex Mouravskiy | Mar 6, 2013 | Blog, Content Marketing, Uncategorized
It’s March of 2013, and we’re already seeing a boom in long-winded eulogies for the alleged death of content marketing. Now, as wrong as all those pundits and pontificators may be, it is telling that we’ve finally reached the point where content...
by Alex Mouravskiy | Feb 20, 2013 | Blog, Design, Uncategorized, Writing
So you’re generating traffic to your site, right? You’ve got your SEO SEOing, your email emailing, and your social media being as social as is humanly possible. Done, right? Well, not so fast there, hot shot. All that doesn’t mean crap if you...
