by Alex Mouravskiy | Mar 14, 2018 | B2B, B2C, Blog, Blogging, Content Marketing, Optimization
Hey, it’s the middle of March already. Is it just me or is this year speeding by way too fast? Or maybe not fast enough, depending on who you’re asking. Whatever your feelings, it’s springtime. Yeah, snow may still stick to the sidewalk, but that calendar doesn’t lie:...
by Alex Mouravskiy | Mar 9, 2018 | B2C, Blog, Content Marketing, Design, Facebook, Social Media
Web content marketing is a tricky thing. There’s a lot of noise out there, especially on social media, where brands, like Replicants from Blade Runner, blend in with regular people. Like regular people, brands embarrass themselves to gain attention. They talk back,...
by Alex Mouravskiy | Feb 28, 2018 | B2B, B2C, Blog, Content Marketing
Alright, you got a business. You got a product and/or service. You even got a message you want to tell people. What’s the best way to get that message out there? How do you get it out to those who need to hear it? What are your objectives? Your brand identity? Simply...
by Alex Mouravskiy | Feb 22, 2018 | B2B, B2C, Blog, Content Marketing, Data & Analytics
Creative content marketing and data and strategy sound like diametrically opposed ideas. Content creators are, well, creators: journalists, influencers, writers, video editors, visual artists, you name it—not analysts, statistics experts or mathematicians. But the two...
by Alex Mouravskiy | Feb 19, 2018 | B2B, B2C, Blog, Content, Contests, Mobile Content
Ah, digital marketing. Or, these days, just plain marketing! Nearly everyone carries a smartphone in their pocket, browses social media, owns a tablet, or enjoys broadband Internet. That’s a lot of potential ways to connect with customers, whether they’re regular Joe...
