by Alex Mouravskiy | Nov 1, 2023 | Blog
It took me a while to write this blog post. It shouldn’t have been difficult, but it inexplicably was, and it took hours to figure out why: it’s just not a very exciting topic. We won an award. Again. This time, we were named as one of AdWeek’s 100...
by Alex Mouravskiy | Dec 19, 2022 | Blog
AI-Generated Content Marketing Isn’t Here Yet: Conversations With A Robot This is not a doom and gloom article about how AI is coming to take all of our jobs. But it’s also not a flowers and sunshine post about the indomitable human spirit that makes us irreplaceable...
by Alex Mouravskiy | Nov 22, 2022 | Blog
We’re not much at tooting our own horn, much preferring when others toot it for us. That makes this blog post both easier and harder to write, because we’re announcing an award bestowed on us by The Manifest, but I still have to write something about it instead of...
by Alex Mouravskiy | Mar 11, 2021 | B2B, B2C, Blog, Subject Matter Experts, Thought Leadership
COVID-19 isn’t the only pandemic that’s created chaos for healthcare and biotechnology organizations in America. The industry is also plagued by mistrust. According to a 2018 article in The New York Times, only 33 percent of Americans have great confidence in the...
by Alex Mouravskiy | Mar 10, 2021 | B2B, Blog, Content Marketing, Subject Matter Experts, Thought Leadership
B2B marketing can be a tough nut to crack for manufacturers. Depending on your industry and market, there are many different strategies that can help increase your leads and reach your business objectives. There are also a few catch-all tactics that will always...
