by Lauren Fairbanks | Feb 15, 2018 | Blog, Company news, News
Hey, here’s some cool news: It is our privilege to announce S&G and our co-founder, Lauren Fairbanks, has been selected to join the Forbes Agency Council. What does that mean exactly and why is that so cool? Once a month you’ll see a thought leadership article...
by Lauren Fairbanks | Feb 14, 2018 | B2B, Blog, Content Marketing
Content marketing to customers is one thing. You have to be entertaining, personal, and focus on a large target audience, namely everyday dads, moms, or teens who just want a reliable product or service. But what about B2B content marketing – or content...
by Lauren Fairbanks | Feb 2, 2018 | Blog, Content, Reporting, SME, Social Media, Writing
Like my favorite ketchup-salesman-turned-presidential nominee said when he quoted Pokemon: The Movie 2000, life can be a challenge. Life can seem impossible. It’s never easy when so much content is on the line. Okay, I’m paraphrasing a bit there, but what I’m getting...
by Lauren Fairbanks | Dec 14, 2017 | Blog, Blogging
Customers use search engines to find whatever they need (or want), and it’s how they’re going to stumble upon your business. A good way to increase the chances of that stumble—hmm, let’s call it a slight nudging, or guiding!—is with blogging for business. Blogs aren’t...
by Lauren Fairbanks | Dec 11, 2017 | Blog, SEO
At this point, SEO is a well known science. Aside from the smaller bungles that happen whenever Google rolls out a new search algorithm update, it’s pretty easy to get your SEO efforts on track and moving in the right direction with just a little help....
