by Lauren Fairbanks | Sep 18, 2018 | B2B, Blog, Content Marketing, Data & Analytics, Optimization
After a long while cracking away at a content marketing campaign, it’s inevitable to wonder a few things. Things like “Where are my weakest channels?” or “What can I do to increase conversions?” or “How can I improve content engagement?” The easiest way to answer...
by Lauren Fairbanks | Sep 14, 2018 | B2B, Blog, Content Marketing
Most B2B enterprises can’t afford to ignore the importance of content marketing. Yet chemical manufacturing companies seem to be lagging when it comes to reaching out to customers with stimulating content. For example, according to a 2016 study from audience research...
by Lauren Fairbanks | Aug 28, 2018 | B2B, Blog, Content Marketing
There’s a reason why so many B2B companies use white papers as one of their most tried-and-true ways of connecting with customers and clients. For one thing, they’re really good for lead gen. 76 percent of B2B buyers are more likely to share their name and email...
by Lauren Fairbanks | Aug 7, 2018 | Blog, Content Marketing, Social Media
It’s summer. It’s hot. Every day, all day. Good god, when will it end? Look, summer’s great. Arguable, it’s the best season. The beaches, the pools, the barbecues, and vacations? Can’t beat that. But in the northeast, there’s really only two seasons: A hot, humid...
by Lauren Fairbanks | Jul 28, 2018 | B2B, Blog, Content, Content Marketing
Content marketing has rapidly become a necessity for every major (and even small or mid-size) company. The benefits to having a content marketing strategy are manifold: It builds trust with customers and grows your brand’s reputation. It heavily helps with conversions...
