by Lauren Fairbanks | Feb 12, 2019 | B2B, Blog, Content
According to Demand Gen’s B2B Buyer Content Preferences Survey for 2018 (and one of our favorite sources of information at the moment), case studies are still considered a valuable content type. Not by some small contingent, either—79 percent of respondents say they...
by Lauren Fairbanks | Feb 5, 2019 | Blog, Content, Social Media
Brands have been flocking to Instagram Story, an extremely popular feature on the photo-sharing app that broadcasts a series of snapshots or video clips for 24 hours before disappearing. There’s good reason, too. For content distribution, it’s a no-brainer....
by Lauren Fairbanks | Jan 21, 2019 | Amplification, B2B, B2C, Blog, Content Distribution, Facebook, Social Media
Viral marketing was a big deal in the late-90s and early-2000s. Before Facebook and iPhones—in the days of the primordial Internet—people visited websites by typing in URLs they memorized. They shared proto-memes and weird videos using email, forums, or AOL Instant...
by Lauren Fairbanks | Jan 14, 2019 | Blog, Company news
Barely two weeks into January and we’re already racking up the wins. Okay, to be fair, this post is about award announcements from the last couple of weeks, so they technically count for the year 2018. Still, we’re exceedingly proud to announce S&G Content...
by Lauren Fairbanks | Dec 19, 2018 | B2B, B2C, Blog, Content, Content Curation, Tools
2018 has been a banner year for creative content. Multiple brands are doing great things with custom content such as white papers, infographics, and ebooks. Companies are turning traditionally dusty annual reports into colorful, high-value must-reads for customers and...
