by Lauren Fairbanks | Aug 1, 2019 | Blog, Content Marketing, Content Strategy
Sometimes your big plans just fizzle out. You started off 2019 with solid, measurable goals that seemed very achievable, whether it was to increase your share of voice in the marketplace or boost your online sales. Somewhere along the way, the KPIs you set didn’t get...
by Lauren Fairbanks | Aug 1, 2019 | Blog, Content Marketing, Content Strategy
It’s the lazy, hazy days of summer. People go on vacation, business slows down, and you take a moment to catch your breath and head out for a week at the lake with the family. But don’t take too long, because you can take advantage of the slower business season to...
by Lauren Fairbanks | Jun 16, 2019 | Blog, Company news, Content Marketing
Hard to believe it’s already summer. It seems like only yesterday that it was winter and I was writing blog posts about how cool we were for winning awards, and yet here we are in June, and we’ve got some new recognition, and I still can’t think of anything more...
by Lauren Fairbanks | Mar 11, 2019 | B2C, Blog
Is it a bit silly to start worrying about marketing to a generation that can’t even drive let alone dress itself yet? Perhaps—but some marketers have already lampooned the idea of preparing for an onslaught of tyke buyers. Which tyke buyers are we talking about?...
by Lauren Fairbanks | Feb 28, 2019 | B2C, Blog, Instagram
In 2019, product brands need to know how to use Instagram Stories. Instagram is, arguably, the biggest social media platform around. 71 percent of Americans aged 18 to 24 use Instagram. That’s more than Twitter, and way more than Snapchat. The only channel that can...
