by Lauren Fairbanks | Feb 1, 2012 | Blog, Uncategorized
So, it turns out that today is a pretty good day. Not only do we discover that we’ve been written about on Forbes.com, but we’ve also discovered we’re ranking at #3 for the search term “generating leads through content marketing”. Besides...
by Lauren Fairbanks | Jan 16, 2012 | Blog, Content Marketing, Uncategorized
In the days of direct mail and cold calling, sales people had the upper hand. They controlled the buying cycle and they knew just what to say to lead a cold prospect through the education of a product or service and turn them into a paying customer. But that was...
by Lauren Fairbanks | Jan 9, 2012 | Blog, Company news, Event Marketing, Uncategorized
As we’ve mentioned on Facebook and Twitter, we’re slumming it out in Vegas this week, checking out consumer tech, chatting with industry movers and shakers and – let’s be honest – drinking a lot. While we’re sober enough to...
by Lauren Fairbanks | Oct 7, 2011 | Blog, Content Marketing, Uncategorized
9 out of 10 companies market with some form of content marketing, according to a 2011 study by the Content Marketing Institute and MarketingProfs. Most of them likely have no idea that what they’re implementing is, in fact, content marketing. But let’s...
by Lauren Fairbanks | Aug 15, 2011 | Blog, Company news, Facebook, Social Media, Uncategorized
In an article on Social Media Today, Eric Goldstein argues that companies should not have a “one size fits all approach” for social media outlets, instead suggesting that the best approach is to have several accounts tailored towards each specific section...
