by Lauren Fairbanks | May 15, 2012 | Blog, Company news, Uncategorized
Ah, summer internships: long hours, crappy pay, menial labor, and your boss is probably a raging dick of a middle manager on a power trip. Then there’s this internship. It’s still crappy pay, but we don’t like staying in the office late (especially not when it’s nice...
by Lauren Fairbanks | Apr 29, 2012 | Blog, Content Marketing, Uncategorized, Writing
In content everywhere, there’s a key bit of information that’s being left off the paper. It’s prevalent in white papers, in blogs, in web copy, and even on social media updates. It’s a tiny little thing called a “call-to-action”...
by Lauren Fairbanks | Apr 25, 2012 | Blog, Content Marketing, Tools, Uncategorized, Writing
The thing that your company excels at doing for other companies is the one thing you fail at internally. Or so goes some adage. It’s also a big reason why we’ve heard from a few marketing companies who need help marketing themselves. And not being ones to...
by Lauren Fairbanks | Mar 28, 2012 | Blog, Content Marketing, Uncategorized, Writing
Working from Dublin for a week got me thinking about the differences and nuances in language and slang in different parts of the world. After meeting with a potential client in the UK, we started talking about what types of visual design and content the Irish and the...
by Lauren Fairbanks | Mar 1, 2012 | Blog, Content Marketing, Social Media, Uncategorized
Zoe Sands is based in the UK, and is Head of Digital Marketing at Juniper Networks. You can connect with her on Twitter at @zoe9 or on LinkedIn at http://uk.linkedin.com/in/zoesands. On my quest for social media knowledge and learning, I continue to attend lots of...
