by Lauren Fairbanks | Aug 30, 2012 | Blog, Uncategorized
We were just reading through the results of the CMO Survey from Duke University’s Fuqua School of Business. Oddly enough, companies are pretty optimistic about their own sales for the next 12 months, while still being not as optimistic for the economy overall,...
by Lauren Fairbanks | Aug 21, 2012 | Blog, Email, Uncategorized
We’re pretty partial to our email newsletter (they’re, let’s say, unique). But every once in a while, we stumble upon a really awesome and well done email campaign that we have to share. And that’s what we found this morning while rifling...
by Lauren Fairbanks | Jul 1, 2012 | Blog, Content Marketing, Tools, Uncategorized
A recent story from Marketing Charts showed that even though creating compelling content – both in quality and quantity – is a struggle, they’re still making plans to increase content marketing budgets in 2012. 60% of B2B marketers polled in a study...
by Lauren Fairbanks | Jun 30, 2012 | Blog, Company news, Uncategorized
Is it wrong to toot our own horn? I hope not, because that’s exactly what we’re going to do. We’ve gotten a lot of awesome press recently and we’re really excited about it. So to share in the excitement, we thought we’d curate some of our...
by Lauren Fairbanks | Jun 4, 2012 | Blog, Content Marketing, Social Media, Uncategorized, Writing
Many prospective clients ask us to define content marketing, and they’re surprised to find out that content marketing almost always includes some marketing initiatives that they already have in place. Things like print brochures, marketing one-pagers, and email...
