by Lauren Fairbanks | Apr 15, 2013 | Blog, Blogging, Content, Uncategorized
It’s been reported that somewhere between 40% and 60% of all companies with a website have adopted a company blog. From a content marketing perspective, most people would think that that’s a step in the right direction. But it’s not. While a lot of...
by Lauren Fairbanks | Apr 8, 2013 | Blog, Blogging, Optimization, Uncategorized
One of the first things I always do when we take over content development for a new client is to perform a quick content audit on their current blog. I do this for one main reason: It almost always highlights a few low-hanging fruit (blog posts) that can be optimized...
by Lauren Fairbanks | Feb 14, 2013 | Blog, Event Marketing, Uncategorized
As someone who works for a digital agency and worked in online publishing before that, it’s safe to say that I’m one of those people who are far more comfortable behind the glassy facade of a computer screen than I am staring at someone’s face a foot...
by Lauren Fairbanks | Nov 5, 2012 | Blog, Uncategorized
Hurricane Sandy might have passed us by last week, but she still left a massive amount of ruin for a lot of New Yorkers. If you want to give back and spend your off-time volunteering, we thought we’d help spread the word about where help is most needed and what...
by Lauren Fairbanks | Oct 2, 2012 | Blog, Email, Uncategorized
We always like spotlighting great copy, even if it’s not our own. We received an email from Moo.com – a fun print company that specializes in business cards and tiny little calling cards – presenting an extension on their 24 hour sale in...
