by Lauren Fairbanks | Feb 12, 2021 | B2B, Blog, Content Distribution, Uncategorized
When it comes to the sharing of content, organic search isn’t enough. To get the maximum amount of traffic possible, B2B companies need to actively push their content in front of the right people via targeted content distribution. It’s a proven technique. According...
by Lauren Fairbanks | Feb 8, 2021 | B2B, Blog, Content Marketing, Optimization, Tools
B 2B companies have always had a mountain to climb when it comes to content development. What they create needs to be valuable, engaging, and entertaining. But most importantly: It needs to drive continuous results. SEMRush’s annual survey finds that content...
by Lauren Fairbanks | Nov 13, 2020 | Amplification, B2B, Blog, Blogging, Content, Content Curation, Content Distribution, Content Marketing, Content Strategy, Facebook, Instagram, Mobile Content, Social Media, Thought Leadership
W ith the B2B space being increasingly competitive, many companies are now leveraging content marketing to rise above the noise. However, one benchmark report revealed that over 60% of B2B organizations’ content marketing efforts are still in its early stages, with...
by Lauren Fairbanks | Nov 4, 2020 | Amplification, B2B, Blog, Content Marketing, Content Strategy, Facebook, Instagram, Mobile Content, Social Media, Thought Leadership
Throughout history, generational shifts have impacted how companies sell, advertise, and conduct business. For example, Baby Boomers led B2B sales reps to conduct cold calls and in-person visits, while Gen X-ers introduced the practice of companies emailing prospects....
by Lauren Fairbanks | Aug 7, 2019 | Blog, Content Marketing
At some point, many companies realize they need to hire a content marketing agency. If this is you, you’re not alone; the Content Marketing Institute found that 22 percent of enterprises increased their spend on content marketing outsourcing in 2018. Whether it’s to...
