by Lauren Fairbanks | May 24, 2013 | Blog, Blogging, Content Marketing, Uncategorized, Writing
When you start off a content strategy (or any kind of marketing strategy, really), it’s fun, it’s new, it’s exciting. And then suddenly, after a few months, it’s not anymore. With limited run campaigns, this is less of an issue since by the...
by Alex Mouravskiy | May 18, 2013 | Blog, Data & Analytics, Email, Tools, Uncategorized, Web Analytics
We’re on a Google Analytics hacking kick, so we’re gonna keep it going for a little bit longer. This time, we’re going to add segmenting email lists to the mix. Because Mailchimp is awesome, we’re using them as an example, but this trick will...
by Lauren Fairbanks | May 3, 2013 | Blog, Content, Uncategorized, Writing
In my college creative writing class, we used to get into small groups and read our essays aloud to classmates. We did this so we could listen to our writing in order to better edit our work. During these little exercises, an interesting thing always happened:...