by Lauren Fairbanks | Jan 16, 2012 | Blog, Content Marketing, Uncategorized
In the days of direct mail and cold calling, sales people had the upper hand. They controlled the buying cycle and they knew just what to say to lead a cold prospect through the education of a product or service and turn them into a paying customer. But that was...
by Lauren Fairbanks | Jan 9, 2012 | Blog, Company news, Event Marketing, Uncategorized
As we’ve mentioned on Facebook and Twitter, we’re slumming it out in Vegas this week, checking out consumer tech, chatting with industry movers and shakers and – let’s be honest – drinking a lot. While we’re sober enough to...
by Alex Mouravskiy | Jan 5, 2012 | Blog, Content Marketing, Mobile Content, Uncategorized, Web Analytics, Writing
So we talked a little bit about the personal issues that block good content on a steady basis, and to follow up on that we’ll talk a little about how organizations and organizational structures can act to thwart a successful inbound content campaign. Processed Meat...